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What Is


AIBN (formerly EQ) is a not-for-profit organisations, non-government, independent, membership based organisation, was formed in 2010 registered under the WA Corporations Act 2001. AIBN aligns women to connect and share knowledge, eventually opening opportunities for mentoring. AIBN brings together Australian-Indonesian corporations, businesses, and organizations led by women.

Be connected. Be Informed. Be Inspired. Be Better
Our Missions to support the needs of various industries $ members by facilitating Australia-Indonesia trade & investment relations and by supporting policies that benefit Australia and Indonesia
Promote and inspire the entrepreneurial spirit in women
Strengthen and embolden women to become key players and contributors in community development, in the workforce, and in the economy
To increase participation of Australia-Indonesian women in international trade

How EQ Program


For over 4 years, Indonesian origin businesswomen & corporations have trusted AIBN as a major part of their team  AIBN 
has equipped them in many ways on how to approach and address the steps/stages and the challenges associated with business start-up, management, and growth. Raising the profile of women within the membership . Yes, we do and will cheer them on, but we do more. We open doors to resources and programs that build confidence in women operators

First, while we do value and help our community,
Participation in AIBN events and forums that presenting insight and up-to-date information, sound forecasts, and tons of inspiration.
Among member they offering a variety of professional events, realising that big potential, also inspired by the success other Indonesian businesswomen internationally.

• Provides wonderful opportunities for women to share and exchange ideas, to give insight and understanding, to share relevant articles and news on issues that impact businesses, to share talents and enrich relationships. Through all these, learning, growth, and new ideas will emerge, relationships will be forged
• Hosts informative events with expert presenters and discussions on various aspects of business fields for women and prepares them to meet the challenges in the operation and growth of their enterprises




Focus on mostly to learn, support, promote, recognise and rewards female talent.
• Provide communication and opportunities for members to access to networking, meet their Role Models at seminars and various events to share experiences which will help in the assimilation process both here in Australia and Indonesia.
• Continue to build a strong network enabling us to introduce you to the contacts you need for your business success.
• Emphasize  to build businesses between members through strong and positive relationships

Indonesian origin and Australian businesswomen, despite their ‘not so favourable’ backgrounds possess a wide range of skills, demonstrate the capacity and resources aims to establish networks of likeminded people in relaxed, non- traditional environments.
Businesses that are owned and/or operated by women

Women in leadership, Women on boards, Women in media, Active Women in the workplace.

Choose Option To Become


To have access to numerous opportunities for business promotion, including member to member contact, and exposure through various media AIBN members gain insight and learn new strategies from other members
• Support businesses that are owned and/or operated by women to take their products/services to the world.
• Unify women business owners and operators by facilitating the promotion of their products and services on a platform that stretches across transnational borders.
• To develop long-term working relationship with government body and to bring together women involved in the community and international trade and its trading partners to help them develop sustainable business.
AIBN is a transnational association of women entrepreneurs. It arranges and organises international meetings and conferences for women entrepreneurship.

Community Membership suits women who want to start on their path to getting business information and are not yet ready to commit to professional development. Benefits: Receive bi-weekly e-news Digest and access to bi Monthly Gathering

B. START-UP MEMBER contribution $ 100 / per year
Start-up Membership is designed to be affordable and to fit in with the other commitments of membership .To get advice from peer support the member needs to take member ideas.
• Opportunity To Promote The Product And Service Among Member ,
• Member Profile and Member Search ,
• Receive bi-weekly e-news Digest
• Access to bi Monthly Gathering
• Discounts For Events

C. GROWTH MEMBERSHIP $200 /per year
Growth Membership is designed For the Established Business Owner and Manager,
Extend your professional network outside your team, your company and your industry. Build on the career skills you've acquired with the help of business leaders from a variety of industries and backgrounds. Get a fresh perspective on the systems, processes and assumptions that are governing your business. Enrich your career with mentoring opportunities that suit your schedule and daily commitments. we believe that all businesswomen’s should have access to good information, education, resources & to each other.
• Hyperlink to Your Business Website address on Member Profile
• Acknowledgement On Printed Materials
• Opportunity to Promote the Product and Service among Member
• News Digest
• Access To Bi-Monthly Gathering
• Member Profile
• Discounts For Events

99 Indonesian Most Powerful Women Edition


Scroll down and click to see the list

Not content to live in the shadow of men, Indonesian women are staking their claim to professional fulfillment. Motivated and educated, they are challenging their male counterparts and often outshining them.

Since the beginning of Indonesia’s industrialization in the 1970s, the number of working women in public and agricultural sectors and in labor-intensive industries has grown exponentially.

More recently, the productivity boom reverberating through the automotive, telecommunications, finance, arts, health and education fields has helped to encourage more Indonesian women to participate in work outside the home.

According to Bogor Agricultural Institute (IPB) Professor Pudjiwati Sajogyo, there are two key reasons for this trend: industries such as cigarettes, food, beverages and garment manufacturing believe women are more skilled at the precise and patient work required, while their loyalty is a boon for businesses concerned about staff turnover.

Equal education

But the University of Indonesia’s Professor Priyono Tjiptoherijanto has a different slant on the story. He believes the growth of women’s employment is more about the simple economic logic of supply and demand.

Modern women are better educated and have fewer children, while society now accepts their place in the workforce. At the same time, the rising cost of living means that women increasingly need to contribute to household budgets and support their families through paid employment.

Of 4.8 million Indonesian students registered with institutions of higher learning in March this year, nearly half were female. Psychologist Kasandra Putranto points out that they aren’t just killing time: They want to apply what they’ve learned in school and university to the real world – and be recognized and rewarded for their contribution. 

“Women work to help their families, build self-confidence and enjoy a better quality of life,” she says.

Although they’ve been mixing it with the men for a relatively short period of time, research shows women outperform their male colleagues in a variety of fields.

Leading Goldman Sachs strategist Kathy Matsui, who is involved with the 10,000 Women Initiative which seeks to boost business and management education for women entrepreneurs, studied 115 Japanese companies and found that those with a concentration of female employees were growing quicker than those dominated by men.

The companies operated in industries as diverse as financial services, retail, textiles and hospitality, and Kathy says quality education and training for women made those findings possible.

Personal priorities

Women are putting off marriage until later in life. Particularly in urban areas, they are increasingly opting to study and work before tying the knot – if they ever do get married.

Recently released research by the Asia Research Institute published in The Economist found that in the 1980s the average age of Indonesian brides was 17, in 2000 it was 22 and by 2005 it was 25. Right now, the average age of women getting married in Japan is 30.

There are many different reasons why Asian women are choosing to delay marriage or avoid it completely. Thirty years ago only 2% of the region’s females were single. Now, the proportion of unmarried women in their 30s from Japan, Taiwan, Singapore and Hong Kong has risen to least 18%. In Thailand, the number of females entering their 40s single has increased from 7% in 1980 to 12% in 2000.

Head of the University of Indonesia’s Demography Institute Sonny Harry Budiutomo Harmadi says that the reason women are marrying later in Indonesia is because of a national family planning campaign which succeeded in reducing the birth rate and gave women more of a chance to study and work before starting a family.

While women who choose this path will have a smaller window of opportunity to fall pregnant, it will also result in a higher quality of life for families with two working spouses.

Sonny warns there are moral dilemmas to having children later. For instance, by the time women are aged in their mid- to late-20s and feel ready to fall pregnant, they may have to weigh up whether to keep working and spend less time with their children, or step back from professional life and sacrifice a degree of independence.

“Happily, most modern women know that the quality of their business meetings is more important than how many they attend, and they are able to juggle work and family life well,” he says.

Milestone Pacific Group chief financial officer Denise Tjokrosaputro says she knows some women who have delayed marriage as a way of getting around the social pressure to procreate, but adds this is really only an option for the modern, highly-educated woman.

From a business perspective, the trend is driving growth in luxury goods as companies seek to cash in on a new generation of women with greater disposable incomes and fewer dependents.

“Cosmetic manufacturers, for example, will spend more money researching and developing new products for working women,” business commentator Rudy Budiawan says. “Meanwhile, manufacturers of infant-related paraphernalia will have to come up with alternate business plans that respond to lower birth rates, and therefore less demand.”

Rudy raises his own set of social issues likely to result from women choosing the boardroom over the bedroom: premarital sex, unwanted pregnancies, abortion and sexually transmitted diseases.

Leading ladies

Agriculture still accounts for almost 70% of Indonesia’s female labor force. However, women are gradually infiltrating the ranks of middle and upper management.
Some organizations are determined to break the glass ceiling by propelling their female employees into high-profile leadership positions. The aim is to give women the same jobs as men and then let them work out the best ways to empower themselves and their female colleagues.

Former Indonesia IBM chief executive Betti Alisjahbana has been quoted as saying that female leadership is needed in businesses that require patience, precision, egalitarianism, teamwork and compassion. Women must, she says, lead companies focused on service.

“These traits come naturally to women,” says psychologist Kasandra, pointing to former finance minister Sri Mulyani’s leadership expertise in the field of taxation.

“Paying tax is detailed and complicated work,” she says. “People should want to give back to the nation and Sri encouraged them to do that.”

Still, research by SWA magazine in 2011 found that very few women in the public sector get to act as leaders. Lawmaker Rieke Diah Pitaloka says the House of Representatives is a perfect example, where only 61 of 550 members were women in 2009, down from 63 in 2004.

President Susilo Bambang Yudhoyono’s cabinet has just three women in it, while at the regency level, there are only 18 female heads of regencies out of 440.

The banking sector fares slightly better, with women making up 16% of all directors. In state-owned companies, there are only five women in directorship roles.

It is the creative businesses that are leading the way when it comes to working women. Fashion brand analyst Roy Suhadi estimates that Indonesian clothing labels manage around Rp90 trillion a year, or $10 billion. Of the hundreds of top fashion designers in Indonesia, half are women with national and international qualifications.

Farah Angsana, whose label is stocked by 16 specialty stores in cities including New York, Milan and Paris, and Anne Avantie, one of Indonesia’s top kebaya designers, are two shining examples. And there are plenty more female singers, actors, filmmakers, writers and composers making a mint by turning their passions into professions.

In the boardroom

Once the exclusive domain of men, boardrooms are now a cooperative space for both sexes. Karen Agustiawan, the first female CEO of the largest state-owned company, PT Pertamina, has proved her strong business acumen. During the financial crisis of the late 1990s, the largest private company in Indonesia, Astra International, was headed by Rini Soemarno Suwandi, who is credited with rescuing it from massive debt.

The largest pharmaceutical company in ASEAN, PT Kalbe Farma Tbk., is headed by Bernadette Ruth Irawati Setiady, Debora Herawati Sadrach has become director of home and personal care at PT Unilever Indonesia Tbk., while Atik Nur Wahyuni is the force behind Indonesian television giants Trans TV and Trans7.

Denise from Milestone Pacific says the trend towards female business leaders is normal in a democratic society like Indonesia and both men and women can learn from each other in the boardroom.

“Women leaders have to learn from their male counterparts, while men can get a lot out of observing the natural characteristics of successful women,” she says, adding that when it comes to the social and cultural acceptance of women in the workplace, Indonesia has in some ways been even more open to the idea than the US and other Asian nations.

It’s not all good news though. Data from the Women’s Empowerment Ministry shows that half of Indonesia's population is female but on average they make only 65% of what their male counterparts do.

At the end of the day, Denise hopes women can be treated equally at work. “Whether male or female, the credentials required to be a leader are the same: understand what makes people tick and inspire them to work with their strengths and (bypass) their weaknesses,” she says.

Denise warns women not to make excuses if they want to climb the corporate ladder. Constantly learning more about your industry is one way to stay ahead of the game. “Be yourself and don't make any excuses because you are a woman up against stiff competition,” she says.

Kasandra believes that given the number of women in top positions these days, gender politics is virtually non-existent at work. Astra International demonstrates its commitment to equal opportunity by giving all employees the same opportunities to develop their leadership skills through internal training sessions, job rotation and mentoring.

According to Astra vice president and chief of corporate human capital development FX Sri Martono, his company is not in favor of affirmative action. “Through human resource development programs, companies will find suitable female leaders, and it should be done in that natural way,” he says.

Astra’s annual Jardine Executive Training Scheme (JETS) is just one of the ways it looks for new leaders. In 2007, 2009 and 2010 there were at least three women with excellent results who have been promoted to higher positions within Astra International subsidiaries.

Kasandra Putranto reminds women that high-profile leadership positions are not the only way they can make a valuable contribution in business. “Being a leader is not just about holding certain positions, or being the public face of an organization,” she says. “Women can also motivate and inspire innovation and performance from behind the scenes.”

It’s clear that women have stepped out of the shadows. By increasing their own professional capital, they are in turn creating a more prosperous society.

Please click http://www.thejakartaglobe.com/pages/globeasia/99-most-powerful-women to see the list

Source : the jakarta globe , October 01, 2011